Outback is the official restaurant of Latin America’s largest geek event, Comic Con. In 2021, the physical event was canceled due to the pandemic, but over 7,000 burgers had already been prepared.
So, we created an Outback restaurant within the GTA-V game, where gamers could buy the burger and receive it in real life. A team of streamers promoted the event both inside and outside the game.
The results were impressive: 5 million viewers watched the streams, and the 7,000 burgers were sold on the first day. By the end of the event, sales targets were exceeded by 300%.
Want to join the team? If your heart is as yellow as ours, check out our job openings or register in our talent pool at ampfy.trampos.co