metaverse burger

Outback Metaverse Burger

Outback is the official restaurant partner of Latin America's biggest geek event: ComicCon Experience. In 2021, despite the physical event being canceled due to the COVID-19 pandemic, they prepared over 7,000 burgers. To solidify the brand's presence in the geek community and drive burger sales, we created the Outback Metaverse.

An Outback restaurant was built within the Metaverse of Cidade Alta, the largest Brazilian GTA role-playing server. We assembled a squad of influencer streamers to play simultaneously, completing in-game missions. Additionally, we strategically scattered digital vouchers within the platform for purc

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