With the emergence of various new multi-purpose card players, Alelo faced the challenge of reaffirming its pioneering status and leadership in the segment to emphasize its extensive portfolio of benefits and applications.
The integrated campaign, titled "Are U In?" refer to a song by one of the biggest Brazilian singers, Luan Santana, and highlights the advantages the company offers to its customers and the market.
Additionally, Alelo seized the opportunity of launching its official channel on TikTok to broadcast the campaign, which received widespread exposure across various media channels, including free-to-air and paid TV, YouTube, out-of-home advertising, radio, print ads, Instagram, Facebook, LinkedIn, and other platforms.
Want to join the team? If your heart is as yellow as ours, check out our job openings or register in our talent pool at ampfy.trampos.co