ruffles

RUFFLES RIDE THIS WAVE

In a new brand positioning, Ruffles encourages the audience to challenge social pressures. Through the concept "Ride This Wave," the brand illustrates that life isn't a linear path and that individuals should follow their own course.

In addition to the film, the campaign also featured figures like Maria Clara Garcia, Valentina Bandeira, and Pedro Certezas in their influence squad.

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