The Mitsubishi Pajero Sport is an off-road automotive legend in Brazil. For the launch of its new model, we needed an equally legendary campaign. Thus was born "The Legend of Legends", a campaign that brought together, for the first time, three great Brazilian artists: filmmaker Fernando Meirelles, photographer Sebastião Salgado and Maestro João Carlos Martins.
Instead of simply starring in the campaign, the three were responsible for creating the launch film. The entire creative process was documented and turned into a content series with several episodes and a short film.
An iconic campaign that celebrates Brazilian creativity blurring the line between advertising and entertainment.
Want to join the team? If your heart is as yellow as ours, check out our job openings or register in our talent pool at ampfy.trampos.co