To build anticipation in Brazil for the highly awaited Nike React, the latest innovation in running shoes from Nike, we created an innovative way for people to experience the shoes without visiting a store: the Reactive Poster.
A week before the official launch in Brazil, all purchases made on nike.com received a poster which, when viewed in Augmented Reality, allowed people to try on the sneaker virtually and pre-order it.
The launch was a success, becoming one of the most successful in the history of nike.com.br. The campaign set a new benchmark for product launches, creating an unparalleled consumer experience.
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