RUFFLES®, the leading potato chip brand in Brazil, needed a repositioning to reconnect with GenZ. It was with this challenge that we created the "Viva essa onda" campaign.
The campaign celebrates individuality and authenticity, promoting the idea that life doesn't follow a fixed script, but is made up of waves that are unique to each person. A message of empowerment and authenticity.
With "Live the wave", RUFFLES® also recalls an iconic concept, for which it is still well known, and which could never be ignored: the wave potato.
Want to join the team? If your heart is as yellow as ours, check out our job openings or register in our talent pool at ampfy.trampos.co