Every victory begins with a bet. This was the concept of Betano’s first campaign in Brazil, with the main objective of introducing the brand to Brazilians during the 2022 World Cup.
The campaign’s main piece was a film directed by the trio The Youth, which told the story of a poor boy who, supported by his tireless father, overcame all challenges to become a global football star.
The campaign, which featured pieces across different media, was the kickoff for Betano to become the largest betting platform in Brazil.
Want to join the team? If your heart is as yellow as ours, check out our job openings or register in our talent pool at ampfy.trampos.co