crunchy cam

RUFFLES CRUNCHY CAM

Ruffles is an official sponsor of the NBA League. To reinforce the brand's humorous character and connect with Brazilian fans, we launched the Crunchy Cam, a new version of the traditional "kiss cams" we always see on basketball games.

Through a WhatsApp bot, consumers sent their videos eating Ruffles and having fun while watching the league. The selected videos were shown during match breaks on Brazilian TV.

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