bpm pay

BPM PAY GATORADE

In São Paulo - Brazil, known for its running culture and important running competitions, a project was created to launch the new Berry Blue flavor, engage runners and educate them about Gatorade's role in sports nutrition.

An interactive billboard measured a participant’s heart rate, or BPM (Beats Per Minute), after physical exertion. If their BPM was high enough, showing they had exercised, they could redeem a free Gatorade directly from the billboard.

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