gaming for good


Alelo, serving over 10 million Brazilians daily with food benefits, confronts the challenge highlighted by a UN study: Brazil's return to the Hunger Map, with 33 million people facing food insecurity. The company, committed to social responsibility, aimed to draw young people's attention to this crisis by showing the contrast between the abundance of the virtual gaming world and the scarcity of the real world.

Launched just before Christmas, "Gaming for Good" turned Minecraft gameplay into a direct force against hunger. For every virtual food item collected by players on a specially designed map, Alelo has donated a real food item to families in need.

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