Ruffles is an official sponsor of the NBA League. To connect with Brazilian fans, we launched the Crunchy Cam, a new version of the traditional "kiss cams" we always see on basketball games.
Through a WhatsApp bot, consumers sent their videos eating Ruffles and having fun while watching the league. The selected videos were shown during match breaks on Brazilian TV.
The results reached one of the highest engagement rates in the brand's history: over 2K submitted videos, +4 million impressions and 25K interactions.
Want to join the team? If your heart is as yellow as ours, check out our job openings or register in our talent pool at ampfy.trampos.co