$t1ck3Ⓡs bauducco

As the festive season approached, Bauducco faced the challenge of engaging a digitally- savvy, younger audience in Brazil's competitive Christmas market. With a staggering 93.4% of Brazilians using WhatsApp, the brand needed a creative, cost-effective campaign to drive e-commerce sales and enhance visibility during the critical holiday shopping period.

Bauducco harnessed the cultural phenomenon of WhatsApp Stickers to launch a unique campaign. By embedding e-commerce discount codes within these stickers, the campaign transformed everyday digital interactions into engaging shopping experiences.

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